Branding
Memorable, compelling, differentiated, and effective.
A brand isn’t just something you wear, eat, spray or utilise service of; it’s something you feel. It is an emotional response to stimuli; be it a name, a visual, a service, or a product. That response ignites a decision, and that decision can change perception, and behaviour. This is where the true workings of branding comes forth and Imagreal creates the right physical and emotional action or an imprint towards a clearly defined perception, positive action, and wholesome experience across media.
Supposing you are starting from scratch with a new brand name, brand identity, rebranding, or rejuvenating what you antecedently had or dive right into the middle with a website design or some digital and printed collateral; we will evaluate your communication carefully from all stakeholder perspectives to make sure the resulting brand step you take, is absolutely proper.
We use colour, texture, impactful copy, icons, pattern, beautiful typography, and insights to make your brand standout in a way that communicates your passion, taps into your business ethos, and makes you feel unreservedly delighted of each and every brand touch point you create.
We recognise that captivating and delectable design is only half the story towards getting your communication right. Our inimitable competence in understanding the nuances, and getting under the skin of your business objectives, aids us to assuredly,and assertively send out the right signals, and brand voice, meeting those objectives constructively. On the same note, we will maintain consistency, and coherence in your collateral so that when each section of your marketing puzzle is put together, they present a robust, and integrated picture.
Graphic Design
We take our creative building blocks of image, space and composition, symbols, colour, and type to generate design in terms of visual communication, and communication design that then forms into graphic design.
Right from road signs / environmental graphics, brochures, motion graphics, brand identity, hoardings, posters to packaging design, we are surrounded by Graphic Design. Its significance in simple terms is to swiftly communicate literal and subconscious messages to the mind of every viewer.
Graphic Design encompasses and traverses right from the traditional print media to todays’ digital media in its various forms and we are well equipped to leverage this to meet your goals.
Brand Naming
Your name will drive the perception and reflect the brand that you have envisioned to build, and this will go a long way in entrenching your brand in the minds of customers.
Any name will not go in todays’ market. Your name has an impact in terms of both verbal communication and visual communication. You may be an existing company whose name is not really gelling with your business today or a new venture entering a crowded or a new space; weconduct rigorous research, and brainstorming once we have a detailed discussion with you on what the brand stands for. Then wezero in on the right name to help you stand out among your peers as well as be easily associated with, by your targeted customers.
Brand Logo Design
A logo is the graphic symbol that represents a person, company, or organisation. Typically, most marks have a typographic part that more clearly spells out the name of the organisation. The crafting of your business concept into a singular design begins the transformation process of your company into a brand.
Logo could be iconic, symbolic, or brandmark; wordmark or logotype; combination mark; lettermark; or emblem.
We understand the significance of this process, since this will be the one element people use to identify, remember, and distinguish your business from the competition. In view of this reason, it may involve a significant amount of self-exploration to interpret what truly represents you and your business. This alone is an essential step for every company in reaching its full potential within the marketplace.
Brand Identity Design
Once a logo has been designed, it gets applied to many different applications. Just applying your logo on different things will not create a brand identity.
A brand identity is the larger, distinct visual look that is associated with a company.Your logo, key colours, corporate typefaces, apparel design, signage, consistent style for images are in brief some of theelements that can be put together to make your brands’ identity more robust than just a logo.
For a brand identity to work, there should be a consistency to elements beyond your logo. When a brand identity really works, you should be able to recognise the brand even if you do not see the logo. We help you to identify, plan, create, design, and integrate all these elements to create your own distinct brand identity.
Execution & Production of AV, Print, and other media
To make an impression in a crowded space, you have to rise above and glow. We help you in producing high-end audio, video, ad films, photo, live event productions, and staging environments.
Video and Film
We create impactful advertising and corporate communications. With videography, audio, 3D graphics, animation, motion graphics, and more; you will have an unforgettable interactive experience.
- Advertising - High definition (HD) video production for broadcast and television commercials, Web and Mobile based video,and Electronic billboard advertising.
- Corporate Communications - Corporate brand videos, Employee recruiting, Orientation and Training presentations, Sales presentations, Video brochures, Annual meetings, Product demonstrations, and more.
From ideation, conceptualising, and scripting to shooting, editing, and mastering;we have the creative expertise, technical know-how, and equipment to help you tell your story visually.
Event
Event production and management to invigorate your audience and make your message resonate.
Audio
Audio production – from Jingles, Soundtracks for television commercials and video presentations, Radio commercials, Online and mobile media advertising, Voice-overs, Scoring specific tunes, Digital audio mastering, and Editing.
Print
Print Production – Business cards, Brochures, Invites, Flex prints, Backdrops, Danglers, Posters, Flyers, Standees, etc. With our expertise, we detail up to the level if an offset printing, letterpress, or digital printing will help go along your brand tone and which kind of paper is best suited with it.
Photography
A great photo is time capturing; an essence of that moment. It will stop your audience in their tracks. We will provide you with some of the most experienced, and talented commercial photographers specialised in Industrial, Company portraits, Product photography, Corporate, Brand photography, Lifestyle, and Event photography.
Signage and Experiential Graphics Design
Signage is what people easily recognise. With a lot of innovation especially in terms of technology, and the evolving human interaction, communication, and expectations with built spaces; we have moved from Environmental Graphic Design to Experiential Graphic Design.
We offer the following solutions:
| ACP (Aluminium Composite Panel) Sign Boards | LED Sign Boards | Way Finding Systems |
| 3D Letters & Logos | Pylons | Flex Sign Boards |
| Vinyl Stickers | Glow Sign Boards | Acrylic Displays |
| Digital Signage | Digital Print on Vinyl & Flex | Exhibit Design |
| Place Making & Identity Graphics | Retail Design | Others |
All this helps to create an enriching experience for the user with environments that communicate. We help you to create experiences in your spaces to be able to inform, delight, and to create more engaging, and meaningful interactions for the consumers, which will enhance your brand.
Content Writing and Copywriting
Content Writing
Content rules, it is the sticky glue that holds your audience and makes them come back to you. We provide content writing to attract potential customers plus educate them and provide a deeper understanding about products, and services of a brand. We write content for websites, articles, newsletters, white papers, blogs, press releases, and other communication elements.
Copywriting
We do Copywriting for advertisements, and commercials for the purpose of promoting a product, service, business, person, opinion, or an idea, ultimately persuading the reader to buy whatever the copy is selling. We also write positioning statements, taglines, direct mail pieces, press releases, jingle lyrics, landing pages, television or radio commercial scripts, catalogues, billboards, brochures, postcards, sales letters, on-line ads, email, tweets, social networking site posts,and other marketing communications media.
In some cases we need to blend or utilise both content writing, and copywriting so as to both attract the attention of your audience, and influencethem into action.
Product Design
Design is an edge all consumers crave for, be it a small value or a big ticket product. Even with all things equal or not so, a well deigned product always makes a mark – strengthening, and building your brand, and also generating good sales.
We believe product design at all times is a balance of form, and function;either service, software, or a physical product. We help you identify, investigate, and validate the problem, and ultimately craft, and design the solution.
Packaging Design
A good packaging design will help establish the brand in its category. We help to craft enhanced value for the product through packaging design than its closest competitor. Be it either a new pack, or rejuvenating an existing pack, we identify, and evaluate all the variables including label design where applicable,and provide a design solution for the brand to up its market share.
Our expertise will help when you choose to have either a product-line extension or a brand extension.Each of these extensions can be done either horizontally, or vertically. Both product-line extensions, and brand extensions affect a brand in unique ways, and we provide design solutions to help carry a set of continuity, a sense of familiarity, or anentirely different design based on the kind of extensionrequired.
Brand Positioning Advisory and Tagline Development
These two concentrated nuggets have the responsibility, and power of conveying your entire brand in just a few words.
Brand Positioning
Your positioning statement is internal. Its purpose is to guide the marketing, production, and operational decisions of your company. You should be able to use a positioning statement as a litmus test to whether any decision is on-brand.
Tagline
A tagline is consumer facing. It is the distillation of the positioning statement into a catchy, memorable snapshot of the brand that conveys both the benefit, and the personality. It gives you a crisp, precise picture of what the company does, and who they do it for.
Positioning statement tells people who you are, while the tag line tells them what that means to them, and with our in-house developed methodology, we will help you arrive at the right words to express them perfectly.
Media Planning and Buying
You have made a great advertisement, but will you reap the benefits from it? Will the right audience be engaging with it?
This is where our expertise in Media Planning, and Media Buying help maximise the impact of your advertising campaigns.
Media Planning
We utilise a combination of research techniques, analysis, and our rich experience to zero in on who are your target customers,either existing, or potential. Then we determine which media are the audiences likely to engage through, and consume by either watching, hearing, reading, or a combination of these.
We utilise all this to complete our planning which will detail the campaign running on television, press, radio, cinemas, out of home (OOH), and online media. We plan the advertising campaigns so that they reach intended audiences, with least amount of wastage.
Media Buying
Once planning is through, we move to buying of media. We negotiate the best possible prices for the best possible slots in terms of airtime, or space with Television Channels, Radio Stations, Newspaper Publishers, Magazine Publishers, Social Media, Website Owners, and other Online Platforms,andOnline Channels.
We always look for innovative means to further reduce costs, and increase the impact of your advertising, whether on screen, print, outdoors, or online.
Out Of Home (OOH)
OOH advertising targets consumers when they are outside their homes. OOH has moved from traditional to digital,and in many places we have noticed an interesting amalgamation of these two to provide a new experience to the audience.
Overview of OOH options we deal with:
- Large Format Media: Billboards / Hoardings, Digital Billboards, Posters, Spectaculars, Wrapped Posters, Wall Murals, Gantries
- Street Furniture Media:Bus Shelters, Kiosks, Newsstands and News Racks, Benches, Traffic Booth
- Transit Media: Airports, Buses Interior, Fully Wrapped Buses, Headlight Displays, Mobile vans, Taillight Displays, In-Flight Advertising, Bus Posters, Mobile Billboards/Hoardings, Railways, Subways / Metro, Taxis, Truck Side and Fleet Displays
- Alternative Media: Airborne, Arena and Stadium Advertising, Cinema, Place-Based Advertising, Place-Based Digital Networks, Projection, Shopping Malls, In Store Advertising
Our expertise in OOH will help you reach your desired audience in the best possible manner, and leave a positive imprint on them.
Collateral/Promotional Materials
Collaterals fundamentally are a collection of brand communication tools, and media. Collaterals are utilised to launch, promote, maintain, enhance, and rejuvenate brands in congruence with the brands’ philosophy, values, and aspirations. The collateral are an integral part of marketing strategies, and used to provide support to all marketing, sales, pre-sales, and business development activities.
Your collateral says a lot about your company. It sets up expectations about your companys’ work style, personality, attention to detail, and confidence.
We understand that designing for print is very different from designing for interactive, or online media. We treat each medium pertinently through our thoughtful strategic approach.
Collateral primarily includes:
| Business Cards | Letterheads | Envelopes |
| Printed & Digital Product/Service/Company Brochures | Printed & Digital Newsletters | Magazines |
| Literature | Websites | Social Media Collateral |
| Vehicle Livery, Signage, Experiential Graphic Design | Direct Mailers | Exhibition Kiosks, Stalls &Tradeshow Graphics and Signage |
| Branded Power Point, Keynote Presentations | Movies, Video, Show reels | Infographics |
| Advertising | Packaging | Product Catalogues |
| Posters, Banners, Danglers | Leaflets, Pamphlets, Flyers | Discount Coupons |
| Sales Kits | Outdoor & Indoor Displays | Point of Sale Takeaways |
We develop your collateral in a well written, and cleanly designed manner so that your brand can make a powerful impression on your audience, and stand out above the crowd of your competitors.
BTL, TTL, and Experiential Marketing
BTL
Below The Line is a direct engagement with the consumer, through any brand communication activity, that helps a brand activate its consumers to take action. Activation builds visibility for a product or service category. Activation creates action which might be sampling a product, generating a lead, or a sale.
TTL
Through The Line happens when a campaign utilises aspects of Above The Line, and Below The Line to drive an integrated campaign strategy, allowing brands to engage on multiple levels with their audience.
Experiential Marketing
Experiential Marketing completes the 360-degree offering for marketers by providing below the line services / opportunities that drive on-brand, custom experiences that leverage the power, and reach of brands, assets, and media platforms to create memories. We provide solutions that create the difference between telling people about your brand, and allowing selected audiences to experience the brand themselves, and enabling unique interactions that appeal to all senses, leaving the audience with a lasting impression of the brand.
Experiential:Custom Events, Shows, Exhibitions, Festivals, Malls, Campus, Pop Up Kiosks, Outdoor, Street, Road Shows
Sampling and Demonstrations: Product Sampling, Demonstrations, In Store, Out of Store, Retail, Store Support, Office, Street, Direct to Door
Digital and Social Media Integration: Today, digital media is playing an important role in consumer engagement. We provide solutions to integrate Digital, and Social Media into your campaign to interact, and engage with your customers.
We have an in-depth understanding of all these modes of engagement to provide you with a customised engagement programme. We come up with innovative ideas to create maximum impact to deliver the objective of the campaign. Imagreal being a full service advertising agency, we plan campaigns where ATL, and BTL work in tandem for best results.
We analyse, conceptualise, ideate, plan, and execute campaigns that create lasting experiences, influences desired actions, and builds brand loyalty.
Visual Merchandising
We design the presentation of a store, and its merchandise in such a manner that will attract the attention of potential customers both inside and outside the store. It creates a business image, enhances brand, highlights overall, or a specific product,or service – basically attracts, and motivates the customer to engage with the product, or service.
We do this in the form of Point of Sale (POS), or Point of Purchase (POP) Display, Shelving, Hanging, Folding, Pegging, Window Display, In-store Display, Signage, and Retail Floor Plan.
It enables in converting a passive looker, or walk-by shopper into a walk-in customer, or active buyer, and aids in making a sale.
Exhibition Stall Design
Exhibition Stalls are custom designed after understanding the brand and evaluating all the objectives of the Brand for participation in the exhibition, either Products or Services, Brand Projection, Brand Visibility, Layout, Location, and Visitor Profile.
We also conceptualise and design exhibition artworks and signage by understanding the brand message in order to maximise its visual impact and to capture visitors’ attention.
We have the design and brand expertise to build your brand before, during, and after the exhibition events for continued engagement with prospects and customers.
Brand Rejuvenation and Repositioning
Every brand has a life cycle, and suffers fatigue. New competitors, changing customer tastes, disruptive technologies, and many other factors alter the dynamics of the marketplace. Especially in an ever-changing market where consumers have a wide array of options to make a choice, the firm that fails to adapt loses.
To flourish in such a competitive,and dynamic environment, a company must reinvent itself even more frequently without losing relevance. Employing our in-house developed methodology, we identify brand assets that need to be held-on, emphasised, and the ones that can be let-go. We assist our clients in refreshing their brands without losing the essence of the brand.
Once we have a clear understanding from our methodology;
Brand Rejuvenation
If your need is to generate some excitement, and to remind people of your presence,and your basic positioning is still relevant, and sound, then rejuvenation is recommended. Rejuvenation is a more comprehensive process, and can at times involve repositioning as one of the elements depending on where the brand stands in its life cycle, and even the competitive landscape. Depending on the case, it could be achieved by revamping the packaging, possibly an evolutionary change in the logo, new brand advertising, etc.
Brand Repositioning
If the scenario is found that you have a new, and different target audience, or benefits that were never part of the earlier positioning, then you need a repositioning. We help you to change the brand identity (brand as seen by the firm) and the brand image (as perceived by consumers). Repositioning will help retunethe brand in terms of values, attributes, and then launch a new brand messaging strategy.
We help facilitate your rebranding, repositioning, and rejuvenation, or revitalising to make it relevant to the target audience, and in turn reap benefits for you.